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See Our Glossary about Internet

Check our glossary on the Internet and Internet Marketing terms.

Did you know

Where does the word "Internet" come from?

The word "Internet" comes from the expression "INTERconnected NETworks", first used in 1974 by Vinton Cerf and Bob Kahn.

Facts on Internet Use

General facts

Most people click the organic search results, not the paid advertisements. Some studies show 80% of clicks are from organic search.

In 2009, 80% of Canadians aged 16 and older, used the Internet for personal reasons.

65% of Canadians use the Internet to search and shop for products and services before making a purchase.

In 2007, slightly more than 2/3 of Internet users went online at least once a day.

16% of queries typed in Google everyday have never been used before.

In 2009, only one-third of Canadian Internet users were very concerned about online privacy.

Email is the most common online activity from home in 2009 and has been that way for a long time.

Search Engines Market share: near 96% between Google, Yahoo! And Bing (August 2010)

Statistics Canada
Organic versus paid
Search Engines

Internet Marketing

Only 14% trust advertisement.

Researchers estimate that total online spend will reach 50 million dollars by 2015.

It is estimated that 50% of this is spent on social media, blogs and other kind of ads.

93% of marketers use social media

Facebook (September 2011): 870 million unique monthly visitors globally, 1000 billion page views globally each month, 68% of demographic spans 25 to 54 year old.

YouTube: 2nd largest Search Engine on the web, ranks 3rd most visited website on the internet after Facebook and Google, 800 million unique visitors per month globally, 100 billion page views per month globally, broad age group: 67% of audience spans age 25 to 54 year old.

LinkedIn: 80 million unique visitors per month globally, 2.5 billion page views per month, primary age group is 35 to 54 year old followed by 25 to 34 year old.

Paid search is the biggest revenue driver for most search engines.

On average publishers receive 50-80% of the gross revenue earned by the ad networks.

Statistics Facebook
Double Click Ad Planner